The branding for Natal, a lively city on Brazil’s northeast coast, was crafted to showcase its breathtaking coastline, deep cultural roots, and friendly atmosphere.
We developed a custom typography for the logo to capture the city’s distinct personality and energy.
The aim was to create a visual identity that connects with both locals and visitors, highlighting Natal’s warmth, heritage, and natural beauty while embracing its vibrant and welcoming spirit.
The logo for Natal was carefully crafted to reflect the city’s distinct charm and history. The logomark takes the shape of the historic fortress, integrating key elements like the sun, lush forests, sand dunes, and stunning beaches within its design to showcase Natal’s natural beauty and vibrant energy.
Complementing this, the logotype features custom typography that mirrors the city’s friendly and approachable personality while maintaining a professional edge.
The colour palette was chosen to highlight these unique features, creating a warm and inviting visual identity that captures the essence of Natal.
As part of the branding initiative for Natal City, the Natal Connect app was designed to strengthen the city’s connection with residents, tourists, and potential investors.
This project involved creating a custom app icon, developing a range of user-focused features, and designing a dynamic logo animation.
The app’s intuitive design blends visually engaging elements with imagery to deliver a seamless and user-friendly experience, enhancing the city’s appeal and accessibility.
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