The project involved designing the brand logo, product identity, and three distinct packaging designs for the “Daily Ritual” tea line. This trio is aimed at young, hardworking women who value a balanced lifestyle, with each tea tailored to a specific time of day. The packaging designs reflect these daily rituals, featuring custom illustrations that capture the essence of the modern woman. The vibrant, floral elements combined with luxurious golden tins emphasize the brand’s fun and premium positioning, ensuring strong resonance with the target audience.
The “Tealightful” logo, crafted for the “Daily Ritual” tea line, captures the brand’s vibrant essence through its playful yet meaningful design. The typography is creatively brought to life with the letter “E” cleverly transformed into a teacup, complete with rising steam, adding a warm, inviting touch. A subtle tea leaf is also integrated, symbolizing freshness and quality. This logo perfectly reflects the brand’s fun and premium positioning, making it both memorable and impactful in the competitive tea market.
Freedom Beach Point
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